published on in today

AOL/Time Warner Merger: The Last Nail in WCW's Coffin

They are canceled early. Nitro lasted from 1995 to 2001. So obviously the revenue was there. Top dollar maybe compared to the NFL but I guarantee they were getting more ad revenue than most entertainment shows.


It was more profitable for Spike TV to air reruns of cops over TNA. Why? Ad revenue. WWE went PG because big advertisers would not touch them due to the perception (wrestling being dirty) and the income problem. While that hasn't fixed all of their problems, it did help them get a bigger TV contract.

WCW was losing money and ad sales could not make them profitable. Nitro only lasted that long because Ted Turner protected them. His decision to keep Nitro was not a business one. The decision to cancel it was. They could replace it with something that commands top dollar, crossover appeal and wasn't losing a crap ton of money.

50 million plus a stake in the company vs 2.5 million is not hard math buddy. AOLTW also would have had ownership so they wouldn't have had to pay to put WCW on. All they had to do was give WCW a time slot and considering Nitro was still the highest rated show they had, probably not that hard. You also had a company with the track record of generating hundreds of millions of dollars, was able to hit the 18-35 male demographic, was consistently pulling in ratings 2.0 and above even in it's lowest year, and was going to be based out of Las Vegas, a major media market. I don't think they wold have any trouble getting advertisers.


Again, ratings don't necessarily equal ad revenue. It also does not equal profit. WCW was losing money. I've given you evidence of this. I can give a ton more. You seem to purposely ignore it or are not smart enough to understand it. They did have trouble with advertisers. Bischoff literally said advertisers were warned to not touch wrestling. That was a big problem.

AOLTW would have to pay WCW a TV contract. That isn't cheap. They were able to hit those demographics when they had big names. They couldn't get those names anymore. It was obvious that their future was not bright.

Fusient called off the deal after Kellner (under orders from Siegel) cancelled all WCW programming. That is not disputed.


No, WCW was losing millions and Kellner made a smart business decision. Here is a fun fact. WWE couldn't even get WCW a TV show. WWE was airing Raw, SD, Heat, Livewire, Jakked, Excess, Superstars and Attitude. Not all of those aired worldwide but they couldn't even convince NBC to air Nitro.

You believe everything you hear?


No but I also don't believe things that are obviously preposterous. Your conspiracy would involve a person purposely losing millions of dollars for zero gain. My theory is based on evidence and logic.

You said "low ad revenue" led to cancellation of the WCW shows yet WCW survived from 1990 - 2001 how do you explain that? If Nitro was not generating any revenue they would've cancelled it very early on considering it took a lot of money to produce. Like I said even WWE in a year where they lost money was able to command a 50 percent increase from advertisers so you're blowing this "ad thing" out of proportion. Nitro might've not been up there with pro sports but I guarantee they were still commanding a pretty significant amount vs other entertainment shows.


Actually they wanted to cancel it. Numerous times. Only Ted said no. No one could fight Ted. They didn't want to cancel it when it was raking in money. Once it started losing money, they did. WCW only made a profit in 96, 97 and 98 since 1990. I'm not sure what the situation was like before 1990.

You misunderstood. It was hard to see how they were going to recoup a TV contract with a company that does not draw top dollar for advertisements and was getting worse in terms of star power.

WWE lost money because of the Network startup costs (that took a TON of money). Otherwise they have been on a record revenue (not net income) streak for a few years in a row. So it wasn't alarming that WWE lost money. The product may not be at its healthiest but they are making money.

Again, stop shitting yourself when you see a big number. Do research. You didn't even try to find out why WWE would get an increase when they lost money. You didn't find that odd at all. You seem to lack critical thinking skills.

ncG1vNJzZmien6fCrr%2BNsKmeq6Shsru7zZ5lnKedZMGpvsSam6xnkaS5bsDIppxmr5Gnu6a%2BjKacq5%2BVp3q1tMRmo5qrpGK7orXLZqCnZaeYxLR5wqidn6GeY4B0g5Bxamg%3D